TikTok Music Is Closing, but music focus to continue
Thursday 10 October 2024
TikTok Music will shut down on November 28, ending its subscription streaming service. However, TikTok is still making waves in the music industry by forming Strategic Partnerships with music labels and artists, enhancing its platform for music discovery and supporting emerging talent.
TikTok say they are focused on innovating music-related technology, potentially helping artists create and distribute their music more effectively within the platform.
From user experience perspective TikTok is rolling out features that let users save songs to their playlists on popular streaming services, further integrating music into the TikTok experience.
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