Local ticketing platform takes on global giants
Wednesday 03 July 2024
Flicket, founded by Ben Calvert in 2018, aims to revolutionize ticketing by connecting brands directly with fans. Unlike traditional companies like Ticketek and Ticketmaster, Flicket focuses on customer experience and provides partners with actionable data and insights.
Calvert, frustrated by traditional ticketing companies acting as middlemen, created Flicket to enhance the fan experience. The company’s technology ensures a seamless customer journey and reduces wait times for ticket buyers.
Despite the pandemic, Flicket expanded its market share and now sells millions of dollars in tickets across New Zealand, Australia, and the United States. Partners like Super Rugby New Zealand, New Zealand Hockey, and Bay Dreams have seen significant improvements.
Flicket continues to grow globally, adapting to different markets' unique fan attitudes and event scales.