Rihanna's Super Bowl show drives massive Spotify spike
Tuesday 14 February 2023
Rihanna's highly-anticipated Super Bowl halftime performance on Sunday night (US time) was met with a mix of excitement and praise from fans and stans across the internet. From passionate praise of the pop star's energy and showmanship to poking fun at the excellent set design, the performance sparked a range of emotions across social media.
Rihanna's 15-minute set, choreographed by Kiwi Paris Goebel, featured classic songs across the singer's discography including “Where Have You Been”, “Only Girl in the World”, “We Found Love”, “Rude Boy”, “Work”, “Wild Wild”, “Blow it Up”, “All of the Lights”, “Run this Town”, “Umbrella” and “Diamonds”.
As Mashable covered earlier this week, many have speculated or tried to predict Rihanna's setlist or even how'd she come out on Sunday. Many fans have even expressed that if the show didn't start with "Pon de Replay" then the performance would already be a bust.
At +1100 odds in Vegas, Riri decided to bless the Super Bowl with "Bitch Better Have My Money" to start the halftime.
As a result individual songs spiked as much as 1796% on Spotify with her overall streams received an impressive 349% lift.
“Bitch Better Have My Money,” leading to a 1,796% spike for the song
Classics like “Pour It Up” and “Rude Boy” saw increases of 747% and 610% respectively
She closed with fan favourite “Diamonds,” which led to a 556% spike on Spotify for the song
