New World Brookfield supermarket eatery first of its kind in NZ!

New World Brookfield has opened a brand new eatery, the first of its kind, at the centre of its supermarket. Featuring Tacos, freshly-squeezed juices, poke bowls and an open plan dine-in space.

The new eateries called 'Ha! Poke Bowls, 'Ha! Juices' and 'Taco Joint' complement the store’s existing café which is famous for its great quality coffee and wholesome food. The store café is set to add pizzas, burgers, and other hot meal options extending its offering into the evening for quick and easy dinners. 

Almost 5 years in the making, Brendon Good, New World Brookfield owner-operator saw an opportunity to maximise the store’s foyer space and deliver an elevated fresh to-go offering that was akin to a metropolitan food hall, appealing to families who need a quick healthy ‘what’s for dinner’ solution.

“The team and I have been tinkering with an idea like this for the past couple of years now,” says Good. “Our customers are looking for healthy, fresh meal options that are great value, convenient and something the whole family can enjoy. We’ve seen significant growth for our ready-to-heat, ready-to-eat or ready-to-cook offerings over the last couple of years now, with our customer favourites being our in-store pizzas, Simply Dinner kits, Pluto Juice Soup and Salad Bar offering at our deli, and hot chicken bundles. The arrival of Ha! Poke Bowls, Ha! Juices and Taco Joint is another simple, delicious, food-to-go offering that our customers will love.” 

The eatery will be managed by New World Brookfield staff and the menus will feature delicious meals for meat lovers, vegetarians, and vegans to enjoy.